In order to handle the complex needs of the label and package printing landscape, converters must assess their entire operation. From equipment to substrates, the newest technologies can transform a business. To learn more about fostering success with challenging label applications, L&NW sat down with Diane Merzbach, PPG’s global strategic market manager, Teslin Substrate Products.

L&NW: Why are labels with multiple performance requirements becoming more important today?

DM: Label converters and brand owners are operating in an environment that is more demanding than it was even a few years ago. Shorter runs, faster changeovers, and a growing mix of print technologies are now standard, while labels themselves are expected to perform reliably throughout increasingly complex distribution environments and end-use conditions.

As a result, materials are being asked to deliver more than a single performance attribute. Print quality, durability, workflow compatibility, and long-term legibility all need to…